Font or Typeface?
Last week over at the ISO50 blog, Alex Cornell wrote a great post about narrowing your font list down to bare necessities. I myself am guilty of installing nonsensical fonts and I am in the process of cleaning out my font book. I bring this up because towards the end of the post Alex mentions the use of “font” and “typeface” interchangeably.
I believe that one of the biggest issues in talking with other designers is being able to speak the same language. Through time we’ve pushed around these two terms so loosely that I would say, the majority of young to middle-aged designers probably can’t tell the difference.
Hit the jump to read the differences.
Font (or previously, fount) is derived from a Middle French word, fonte, meaning something that has been melted. In type founding, metal was melted then poured into a hand mould with a matrix, to cast each individual piece of movable type, known as a sort. Font, fount and fonte have a common ancestor in the Latin word, fons, meaning spring or source (of water). They are all related to the word, fountain. So, now you might be able to see why “font” is a word that describes a variant of a typeface, and a container for casting water on Christian babies’ heads.
A font is one member of a type family. It designates a specific member of a type family such as roman, bold, italic. If it helps, try thinking of a font as being the sons and daughters of a typeface. “Helvetica Neue 65 Medium”, “Helvetica Neue 45 Light”, “Helvetica Neue 73 Bold Extended” are all fonts in the Helvetica Neue typeface.
Font or Typeface?
A typeface is not a font, nor is a font a typeface. A typeface is a type family’s consistent visual appearance or design if you will. Much like we all have family names, type families have names. Take Helvetica Neue as an example. It’s type family name is “Helvetica Neue” and includes–as stated in the previous paragraph–light, thin, regular, medium, bold, heavy, extended and condensed fonts.
Font or Typeface?
In the era of metal type, a font used a specific point size with it (ex. “8-point Caslon Italic” or “10-point Caslon Italic”). Being that we are in a digital age, it really isn’t necessary to include the point size because the fonts are now scalable.
Font or Typeface?
Source Font Feed (http://blog.wanken.com/2009/08/font-or-typeface/)
Nov 7, 2010
Nov 4, 2010
Making An Impression With Your Company logo
With the right company logo, your brand and image could stay in the minds of potential customers long after they’ve seen it. But you have to have a professional-looking design. It’s all part of the impression you make in the few seconds a customer sees your logo or other parts of your image, like your marketing messages and business name, or when they hear about your company in their community.
You don’t have to be Coca-Cola or McDonalds to have an effective brand. With a little planning, you can create a powerful company logo for your business, no matter how small. It’s all in the design and execution.
If you’re like most small business owners, your logo doesn’t need to be globally recognized to be successful. It just has to meet your market. Having a powerful, clean company logo and supplementary image and value proposition is all you need to expand your company’s recognition.
It doesn’t cost a fortune. Having a good logo is a benefit any company can afford. By engaging a professional online designer firm and adhering to the following rules, you can rule your local market.
-Be aware of the brand image that your company logo to convey.
-Have a strong commitment to project your brand and company logo in a way that is sincere and dependable.
-Make room in your budget for enough money to get your image to your target market. But do enough research to make sure you’re not overpaying.
-Make sure your image is consistent on all markets and your message is clear to all potential customers.
Customers who are already bringing you their business will only form a stronger bond once they recognize the company logo and branding. Here are some tips for encouraging recall in your current customers:
-Keep a consistent design with your company logo.
-Keep a constant tone in your interactions with your customer. Do not vary from medium to medium.
-Be reliable in your level of quality, so that you won’t disappoint your customers.
Utilizing a well-managed brand and a professional company logo puts a shine on your business no matter how potential customers meet you. Don’t start out having to make excuses for your company and spending time convincing people to give your unprofessional business a chance. If you’ve fallen into that trap, it’s not too late to get your company, and your image, back on the right track.
You don’t have to be Coca-Cola or McDonalds to have an effective brand. With a little planning, you can create a powerful company logo for your business, no matter how small. It’s all in the design and execution.
If you’re like most small business owners, your logo doesn’t need to be globally recognized to be successful. It just has to meet your market. Having a powerful, clean company logo and supplementary image and value proposition is all you need to expand your company’s recognition.
It doesn’t cost a fortune. Having a good logo is a benefit any company can afford. By engaging a professional online designer firm and adhering to the following rules, you can rule your local market.
-Be aware of the brand image that your company logo to convey.
-Have a strong commitment to project your brand and company logo in a way that is sincere and dependable.
-Make room in your budget for enough money to get your image to your target market. But do enough research to make sure you’re not overpaying.
-Make sure your image is consistent on all markets and your message is clear to all potential customers.
Customers who are already bringing you their business will only form a stronger bond once they recognize the company logo and branding. Here are some tips for encouraging recall in your current customers:
-Keep a consistent design with your company logo.
-Keep a constant tone in your interactions with your customer. Do not vary from medium to medium.
-Be reliable in your level of quality, so that you won’t disappoint your customers.
Utilizing a well-managed brand and a professional company logo puts a shine on your business no matter how potential customers meet you. Don’t start out having to make excuses for your company and spending time convincing people to give your unprofessional business a chance. If you’ve fallen into that trap, it’s not too late to get your company, and your image, back on the right track.
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